Selling Ebook

You have got a topic idea for your ebook creation. You did research to find out the market demand of the niche topic. Then you gathered all the information needed for your ebook creation project and start writing your e-book by yourself or by a freelancer writer you hired. After weeks of work, your e-book finally completed and can be sold online. And now the question is how to sell your ebook on the net. To start selling your ebook, there are few things you need to set up:

Domain name and web hosting
You'll need some web space for your ebook. You can either pay a host or you can get free hosting service but I recommend you pay for web host as free hosts usually have a number of downsides like place ads on your sale page, don't allow you use your own domain name and other rules. You definitely can add you domain name to your paid web hosting. When purchasing a domain name, try to register a domain name to match the title of your ebook or the name of your business easily through any number of services. Some of the quality web hosts you can consider are Godaday.com and bluehost.com.

Designing your page
Next, you'll want to get your page set up. You can hire this out - there are literally thousands of web designers out there - you'll pay one to two hundred for help with a page or two. Here are some of places you can find for a professional web designer:

Guru.com
Elance.com
Rentacoder.com

Format your ebook
There are two common ebook formats, EXE and PDF. These formats refer to the type of electronic file your ebook will be. One type has .exe after the filename, and the other has .pdf after the filename.

I recommend the .pdf approach for several reasons. First, of the two options, .pdf results in a smaller file. This will allow buyers to have a faster download of your book. Secondly, .pdf files can be read easily with free software on either a PC or a Mac. Thirdly, .pdf conversion software is not terribly expensive and there are even free versions you can use.

One free, ad-free, basic converter is the create Adobe pdf online service directly from Adobe, the father of .pdf generators and readers.

Get ready to accept credit cards
By and large, your ebook buyers will want to pay by credit card. After all, the benefit of ebooks is that they are terribly easy to get. Just type in your credit card number and in a few moments you're reading through a great book!

Paypal is one of a common payment processor that lets your visitors to purchse securely using their credit cards. You don't Pay upfront fee to Paypal for using their services but they will charge you a small percentage every time you receive money.

Create a great sales letter for your book
The web page for your ebook should contain a sales letter that is immediately visible. In fact, your web page really doesn't need to contain much else, unless you choose to use additional pages for other uses.

Here are the components of a great sales letter:

• A catchy headline.
• A list of amazing benefits for the reader. Tell visitors what problems your ebook solves or how it will improve their lives.
• Testimonials. Quotes from people who have read the book or from people who know you and are willing to write something great about you for your site.
• A guarantee.
• A link to a sample chapter.
• A link to purchase the ebook.
• The price. Going rates are $5.95 to $19.95.
• About four pages in length.
• A narrow page with wide margins for easy reading.
• Dark text on a white or light-colored background, for easy reading.
  

Tip: Get testimonials early in the game by offering your ebook free to those who will in exchange, give you a one or two sentence testimonial.

Upload your information to the web
You'll want to upload all relevant ebook information onto your web page, including your ebook cover art, the ebook itself, a link to order and pay for your ebook, and your sales letter.

To upload from your computer to the World Wide Web, you'll need an FTP program. Most web host services will provide you with the software required to do this and provide clear instructions. If your service doesn't provide you with FTP help, you can purchase or use a free FTP program such as the one at www.ipswitch.com. Software that web designers tend to use generally comes with FTP capability.

Internet Marketing World to Make Money Online

You’ve made the decision! You want to start earning a living on the internet. But you know nothing about the ways and means of making a living online, as you’ve never done this before. Honestly, you are LOST. You are on your own. There you sit in front of your computer not knowing where to start. You are thinking…

Where do I start???

If you are at the generic starting point, the first thing is for you make a list of your interests and passions. Some of them may be downright silly, but that’s perfectly acceptable. For example, my list would be writing, reading, internet marketing, health, yoga, success, motivation, and animals. I don’t know much about music and that’s okay with me. To succeed in anything in life, being passionate about it is the key. Keep that list aside, you will need it later.

There is more than one way to skin the cat. Let’s first take a look at some common ways of making money on the internet.

Survey Sites
These are silts that give you surveys. If you qualify for a particular survey, you can earn anywhere between $10 to $50 for taking one survey. If you fall in the right demographics, you will be earning at the most a few hundred dollars per month. You will not ever get rich from doing these surveys. Remember, never to pay for any of them.

MLM – Multilevel Marketing
You get people to sign up and they in turn have to do the same. Some of these MLM programs go as deep as 10 levels. Just be cautious with the ones that have no service or product, as they are considered illegal pyramids and will be shut down eventually. These programs, when legit, do work perfectly. You need to get the guidance of a seasoned marketer to understand which ones are good. The earning potential can literally be thousands and millions of dollars per year. The fact is that most people who join these fail. About 5% of people who have success with these programs fall in the income range of below $10,000. Only about 1%-2% make above $10,000/month. Be very cautious because they are not everyone’s cup of tea.

Affiliate Marketing - Selling others products
Selling others products is called Affiliate Marketing and this can be wonderfully lucrative if you have enough time to promote the products. Everything depends on the product and how you advertise. You must ensure you choose a product that people are interested in.

Clickbank is a major company that offers this service. You need to do a lot of research on a product before trying to sell it. There are hundreds of products to choose from. The earning potential with affiliate marketing is unlimited. Just like MLM, most affiliate marketers fail, because they don’t know how to advertise.

Upcoming Website Optimizer Online Seminars from Google

Google is inviting people to join their Website optimizer product manager, Tom Leung, for two online seminars. This two online seminars are opened to everyone and registration is free.

The first online seminar will introduce you the latest tool of Google AdWords called Website Optimizer where you can use to maximize your conversion rate and online revenue. Tom will discuss the importance and benefits of optimizing your website design and content.

And the second seminar will focus on teaching you how to use Website Optimizer to test and experiment your web pages to find out which of your pages works well and which one not working.

Register to attend both seminars

Google's Website Optimizer experts will be available to answer your questions during both seminars. So if you make money online using Google AdWords, you difinitely don't want to miss this 2 seminars.

Respect + Creditibility = Happier Customers & Higher Profits

When creating products for profit, think about the questions posed by Randy Charack in Chapter 2 of "The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email" by Joe Vitale.

"Would you rather pay a little more money and get a lot more? or pay a little less and get a lot less?"

He goes on to explain:

"If the product you are considering buying is designed to make you more money, and you will make a lot more money because of the built-in extras and the added bonuses, you will be happy to pay a little bit more. Right?"

The idea here is based on the following equation:

Respect + Creditibility = Happier Customers & Higher Profits

The easiest way to illustrate this is with a few examples. Consider the following:

Digital Product A
An ebook consisting of a 10 page .exe file (this can only run on a Windows PC and cannot be printed).

Looks like good information with a short sales letter product sells for $27.

Digital Product B
An ebook consisting of a 10 page .PDF file (this can be run on Windows PCs and Mac's)

• 2 additional ebooks illustrating points made in the ebook (value over $100).
• 2 pieces of software that can be used to implement the ideas in the ebook (value over $100).
  

Looks like good information with an acceptable sales letter, and pictures of the bonuses Product sells for $47.

Which product would you rather purchase? Even if the ebooks are identical, Digital Product B will likely sell a lot more copies, even though the price is higher, because of the perceived value. You are showing your readers respect by providing them time saving extras! You are also saving them money as well.

Of course, your site will also need to establish your credibility by providing testimonials and backing up your major claims, but you would have done this with either product. By adding the element of "Respect" for your customers, you make them happier and earn yourself higher profits in return!

So, how can you apply the equation to your info products? Well, when deciding what product to create and what content to include in the product, remember to show your reader "Respect".

Also remember that you need to add "Credibility" to the equation by providing a sound basis for your assertions in your ebook. You will also want to establish "Credibility" through your presentation of the ebook itself as well as through your website. Provide testimonials; back up your claims, etc. When you put Respect and Credibility together, you will have a Happier Customer, and that will provide you with Higher Profitability.

There are a number of ways that you can make money providing information to people online. One of the most profitable ways to do that is to create your own info product and to maximize it’s profitability by combining it with other people’s
products.